We are the first Brazilian beef group, Agropecuária Vista Alegre (Better Beef Feedlot) and Better Beef Slaughterhouse, to achieve the 2030 TODAY certification.
This achievement goes far beyond a label. It is the validation of a purpose we have lived by since day one.
What Is the 2030 TODAY Certification?
The 2030 TODAY certification is an international recognition that validates a company’s commitment to the United Nations Sustainable Development Goals (SDGs) by 2030.
Unlike traditional sector-based certifications, it integrates environmental sustainability, social responsibility, and corporate governance (ESG) into one comprehensive and robust validation.
The process is rigorous. It includes independent audits conducted by SGS, the world’s largest certification body with over 150 years of experience, assessing measurable indicators related to environmental impact, social inclusion, and governance compliance.
This is not a one-time assessment, it is continuous monitoring, proving commitments through audited data.
Only companies recognized as sustainability leaders receive this certification.
Within the Brazilian beef processing sector, we are the first.
The Three Pillars of Our Quality
Quality You SEE: Total Transparency
Full traceability from pasture to plate. Every process is audited, every indicator is monitored, and every decision follows strict governance standards.
When you choose Better Beef, you are purchasing an audited process, not a promise.
Quality You FEEL: End-to-End Responsibility
Exceptional tenderness and juiciness are the result of an integrated production model that optimizes genetics, animal management, nutrition, and welfare at every stage.
Animal welfare, efficient water and energy management, employee health and safety, and community development are all fundamental to our commitment.
Quality You TRUST: External Validation
The 2030 TODAY certification by SGS provides internationally recognized proof that we do not simply claim responsibility, we demonstrate it.
It confirms compliance with emerging global regulations such as EUDR and CSDDD, ensuring access to premium international markets.
Feeding Today. Caring for Tomorrow.
In 2025, Brazil exported 3.50 million tons of beef, generating USD 18.03 billion in revenue.
The Better Group is part of this global leadership — not driven by volume alone, but by quality, sustainability, traceability, and food safety.
With more than 2,000 direct employees, we support over 6,000 people.
Every product leaving our operations reflects the dedication of a team committed to excellence.
Global demand for animal protein is expected to grow 14% by 2033.
The 2030 TODAY certification confirms that we are prepared for this future with environmentally responsible, socially inclusive, and economically sustainable operations.
Why This Matters Now
- Increasing regulation: The European Union is introducing stricter requirements (CSDDD, EUDR). Companies without verified, audited sustainability practices will face trade barriers.
- Conscious consumers: Developed markets demand more than quality — they demand responsibility and traceability. The 2030 TODAY certification enables access to premium markets with credibility.
- Investor pressure: Funds, banks, and institutional investors increasingly integrate ESG criteria into decision-making. This certification provides concrete evidence of risk management and opens doors to capital and strategic partnerships.
A Collective Achievement
This certification belongs to every employee who upholds our standards, every supplier who shares our values, and every customer who trusts Better Beef.
We are the first Brazilian beef group with the 2030 TODAY certification because we believe true quality requires responsibility in every dimension.
Because feeding today means caring for tomorrow.
Feeding today, caring for tomorrow.
This is the Better Group, quality you can see, feel, and trust.
