On May 31, Better Beef held the Better Run 2025, an event that went far beyond a race: it was a true celebration of health, well-being and solidarity. Held at 5 pm, the event brought together employees and the regional community for an afternoon marked by movement, integration and purpose.
Better Run was created to motivate and engage our employees in practicing healthy habits, promoting physical and mental well-being. In addition, the event reinforces the integration between different sectors of the company, strengthening team spirit and internal collaboration. With a strong connection with the regional community, the event also seeks to bring Better Beef closer to the region where it operates, promoting values of solidarity, health and local development.
With the theme “Taking care of your health is also part of our excellence”, Better Beef reinforced its commitment to comprehensive care, valuing not only the quality of the products, but mainly the people who are part of the brand's entire chain.
The event featured two modalities, walking and running, and had a record attendance of 400 active participants and a total of over 600 people present throughout the program. In addition to the sporting activity, Better Run had a strong social bias: more than 300 kilos of food were collected, destined for charitable institutions in the region, reinforcing the company's role as an agent of transformation in the communities where it operates.
All participants received personalized kits and enjoyed a complete structure, with support points, hydration and a special social space for socializing after the race.
With great support and engagement, the second edition of Better Run is already being missed and we are certain that this is just the beginning of a journey where excellence is also measured by the way we take care of each other.
