Better Beef directors participated in a meeting with Governor Tarcísio de Freitas, Secretary of Agriculture Guilherme Piai, and Japanese Consul General Shimizu-san to discuss the opening of the Japanese market to São Paulo beef. The meeting reinforces our commitment to international expansion and the excellence that makes us a benchmark in the industry.

The event featured two modalities, walking and running, and had a record attendance of 400 active participants and a total of over 600 people present throughout the program. In addition to the sporting activity, Better Run had a strong social bias: more than 300 kilos of food were collected, destined for charitable institutions in the region, reinforcing the company's role as an agent of transformation in the communities where it operates.

Better Beef, a Brazilian reference in excellent beef, successfully attended SIAL China 2025, one of the largest food and beverage fairs in Asia, held from May 19 to 21 at the Shanghai New International Expo Center (SNIEC).

Better Beef has received an AA rating in the BRCGS (British Retail Consortium Global Standard) audit, one of the most demanding certifications in the world for food safety and quality management. This is the highest possible rating under the British protocol, awarded only to companies that maintain continuous excellence in all their production processes.

Better Beef was present at this historic moment. Our export director, Dalton Nagahata, closely followed the formalization of the agreement, reinforcing the company's commitment to bringing superior quality beef to new markets.