Introduction
In a global scenario where sustainability and traceability are prerequisites for competitiveness, the Better Group, through its... Vista Alegre Agriculture (Better Beef Feedlot) – Largest covered feedlot in Latin America with a capacity for 136,000 animals/year and of Better Beef slaughterhouse – with the capacity to slaughter 1500 animals/day in 2 plants.. We are at the forefront by treating animal welfare not as a requirement, but as the core of our production strategy. This document demonstrates how our advanced management protocols translate directly into consistently superior product quality, greater operational efficiency, and guaranteed access to the world's most demanding markets, aligning us with the discussions at COP30 and the guidelines of the Mercosur-European Union agreement.
The Direct Connection Between Well-being and Performance
Our operational philosophy is based on the premise that animal welfare is one of the most important performance indicators. Proactive management of animal stress throughout the entire production chain results in measurable benefits that directly impact the profitability and reputation of the business.
- Resource Optimization: Animals raised in low-stress environments exhibit better zootechnical indices, optimizing feed conversion and weight gain, which translates into greater productive efficiency, tenderness, and flavor.
- Standardization and Quality: Humane handling is the most effective tool to guarantee the consistency of raw materials. It mitigates quality deviations in meat, ensuring that the final product always meets the highest specifications for texture, color, juiciness, and food safety.
- Operational Resilience: Robust sanitary protocols, combined with a controlled environment, decrease the incidence of diseases, reducing costs and losses, and increasing the predictability of production.
Structure and Processes: The Competitive Advantage of the Better Group
Our infrastructure was designed to transform the theory of well-being into practical and consistent results, creating a sustainable competitive advantage.
Vista Alegre Agriculture (Better Beef Feedlot)Where quality is born.
With the largest covered feedlot in Latin America, with a capacity for 136,000 animals/year, we guarantee environmental control that sets us apart. The structure protects the animals from inclement weather and thermal stress, a crucial factor for maintaining comfort and, consequently, for the performance of the herd. Rigorous monitoring and sanitary management processes ensure the formation of homogeneous herds, a fundamental condition for industrial efficiency.
Better Beef Meat Processing Plant: Preserving quality until the end.
Care continues throughout our industrial operations. We understand that the quality built up in the field can be lost in the hours leading up to slaughter. Therefore, our logistics, reception, and pre-slaughter handling processes are designed to eliminate stress, ensuring that the superior characteristics of the meat, developed throughout the entire cycle, are fully preserved.
| Strategic Focus | Differentiated Results for the Business |
| Integrated Supply Chain Management | Total synergy between the creation (Vista Alegre Livestock Farm) (Better Beef Feedlot) and the industry (Frigorifico Better Beef), ensuring complete traceability and end-to-end control. |
| Technology and Environment | Using state-of-the-art infrastructure to create an environment that maximizes the genetic potential of animals, resulting in higher yields of high-value carcasses. |
| Management Protocols | Continuous training of teams and application of science-based protocols to ensure a final product with global quality standards, free from defects. |
| Market Intelligence | Anticipating trends and regulatory requirements, ensuring that our business partners have the confidence to work with a product that is already future-proof. |
A Valuable Partnership
Better Group's commitment to animal welfare is, at its core, a commitment to excellence. It allows us to deliver a product of unquestionable quality, meeting the market standards and with the history of responsibility that the end consumer values. By choosing Better Beef, our partners are not only acquiring high-quality premium meat; they are associating themselves with a brand that is synonymous with sustainability, safety, and market leadership.
References
[1] Government Agency. “Low Carbon Beef, announced at COP30, strengthens sustainable livestock farming”. Accessed on November 18, 2025.
[2] ESG Integrity. “Mercosur-EU agreement puts pressure on Brazilian agribusiness to invest in traceability”. Accessed on November 18, 2025.
