On August 5, 2025, our directors represented Better Beef at a strategic meeting with the Governor of the State of São Paulo, Tarcísio de Freitas, the Secretary of Agriculture, Guilherme Piai, and the Consul General of Japan, Shimizu-san.
The meeting's main topic was the opening of the Japanese market to beef produced in São Paulo, a highly significant opportunity for the sector. Known for its high standards of quality and food safety, the Japanese market represents an important step toward internationalization and the consolidation of São Paulo beef as a global benchmark.
During the meeting, strategic aspects were discussed to facilitate exports, including health protocols, technical requirements, and the strengthening of trade relations between Brazil and Japan. Better Beef's participation reinforces our commitment to excellence and the constant pursuit of new horizons for our products.
With over two decades of history, internationally recognized certifications, and rigorous quality control, we are prepared to meet the most demanding standards in the global market. Japan's potential opening to São Paulo beef symbolizes not only the expansion of our business but also recognition of the quality and safety of Brazilian products.
Better Beef thanks government and diplomatic representatives for their partnership and support in this process, which could open new frontiers for the Brazilian meat industry.
