Better Beef directors participated in a meeting with Governor Tarcísio de Freitas, Secretary of Agriculture Guilherme Piai, and Japanese Consul General Shimizu-san to discuss the opening of the Japanese market to São Paulo beef. The meeting reinforces our commitment to international expansion and the excellence that makes us a benchmark in the industry.

The event featured two modalities, walking and running, and had a record attendance of 400 active participants and a total of over 600 people present throughout the program. In addition to the sporting activity, Better Run had a strong social bias: more than 300 kilos of food were collected, destined for charitable institutions in the region, reinforcing the company's role as an agent of transformation in the communities where it operates.