Better Group: à frente na construção de um agronegócio mais sustentável  

A sustentabilidade corporativa deixou de ser um conceito teórico para se tornar o motor da nossa inovação operacional. Recentemente, a CNN Brasil, destacou em reportagem nacional o projeto inédito que desenvolvemos, validando nosso posicionamento como um ecossistema integrado e sustentável de produção de proteína bovina. A iniciativa, desenvolvida no nosso braço agropecuário a Agropecuária Vista Alegre, localizada em Presidente Prudente (SP), demonstra na prática como transformamos desafios regionais em soluções de economia circular, gerando energia limpa, nutrição animal premium e impacto socioambiental positivo. 

2030 TODAY Certification: Proven Quality and Sustainability

The 2030 TODAY certification is an international recognition that validates a company’s commitment to the United Nations Sustainable Development Goals (SDGs) by 2030.
Unlike traditional sector-based certifications, it integrates environmental sustainability, social responsibility, and corporate governance (ESG) into one comprehensive and robust validation.

The meat of the future has sustainable responsibility and it starts at Agropecuária Vista Alegre.

The meat of the future has sustainable responsibility and it starts at Agropecuária Vista Alegre. With innovative practices and a firm commitment to reducing emissions, Vista Alegre stands out as a leader in low-emission meat production. Here, precision nutrition and the circular economy come together to guarantee efficiency and animal welfare. Discover how feedlot modernization and full traceability are shaping a new era in Brazilian livestock farming, aligned with global demands and a sustainable future. Come and discover the path to more responsible and conscious meat!

Animal Welfare as a Purpose and Superior Quality

In today's landscape, where sustainability is essential, Better Group stands out by placing animal welfare at the heart of its production strategy. With Agropecuária Vista Alegre and Frigorífico Better Beef, we guarantee not only superior meat quality but also the operational efficiency and traceability necessary to meet the demands of the most discerning markets. Discover how our advanced management protocols transform animal care into practical results, ensuring a final product that reflects excellence, safety, and responsibility. Come and learn about our innovative and sustainable approach!

Transparency in Action

In a time of intense debate about the future of agriculture and sustainability, Agropecuária Vista Alegre and Better Beef stand out by opening their doors to the international media. We believe that trust is built with concrete actions, not just words. Our routine transparency and commitment to quality are evident in every visit. By leading by example, we show that it is possible to produce on a large scale without neglecting the environment and animal welfare. Discover how we are shaping the future of Brazilian livestock farming with responsibility and innovation.

Brazil advances in negotiations to export beef to Japan

Brazil has taken another step towards exporting beef to Japan. The Japanese technical mission, which took place in the country, assessed the Brazilian animal health system, an essential process for the future opening of this strategic market. The visit by the experts represents a milestone for the national industry, which seeks to meet the demands […]